Our Approach

Just as we believe it's important for us to know who you are and how you approach your business, we also believe it's important for you to know who we are and how we approach ours.

Since 1973, China Sourcing has been working to meet the essential need for knowledgeable, dependable product sourcing and manufacturing in China. We noticed there was, and still is a lack of English speaking sourcing partners in China with real experience of living and working with the Chinese markets.


Meet the Team

With a combined experience of more than 60 years, China Sourcing's team works hard to meet the needs of your business.

China Sourcing CEO, Joel Bahr

Joel Bahr

Founder & CEO

A Graduate of New York University Stern School of Business with a Major in Accounting and Finance. He has a 30-year background in consumer and industrial products. Joel has been living in Shenzhen, China for the past 10 years.

China Sourcing Vice President, Sandy Holtzman

Sandy Holtzman

Vice President

A Graduate of Fordham University and Fordham Law School. Sandy lives in New York City and has more than 30-years experience in consumer and industrial products.

China Sourcing CFO, Nicole Goodman

Nicole Goodman


A Graduate of Stanford University with majors in Marketing and Finance. Nicole is bi-lingual and currently lives in China.

Next Steps...

Start growing your business opportunities and customer base with China Sourcing today.